Rob Manfredo is a director of corporate communications for Huawei Technologies, USA. With a knack for uncovering the story that’s “most-likely to succeed,” Mr. Manfredo helps his organization navigate a difficult media environment as political and competitive issues mount. He believes that compelling content can unite stakeholders, brands and critics – and takes great care to optimize distribution across all channels.
Throughout his 20-year career he has supported some of the biggest global brands such as AT&T, Huawei, Johnson & Johnson, Samsung, SAP, Sony, VISA and Yahoo!. Mr. Manfredo is a media sharpshooter – part storyteller, part data analyst – and believes that it all starts with a strong narrative. A lifelong New Yorker, Mr. Manfredo resides in downtown Manhattan with his wife, Rachel and dog, Moxie. While pursuing a degree in Communications Studies from State University of New York, at Cortland, he planned to be the next Howard Stern. Flexibility and adaptation continue to be his most creative assets.