National Basketball Players Association
Head of content
Christina Norman is an accomplished creative leader with a successful track record building world-class media brands. She has held leadership positions at prominent media companies and entrepreneurial organizations, distinguished by her skill inspiring teams and delivering results.
Currently, she is the Head of Content for THINK450, the Innovation Engine of the National Basketball Players Association (NBPA), overseeing all original content and building opportunities for players to share their stories through the production of documentaries and long and short-form series. In addition, THINK450 creates opportunities for players to leverage their influence through strategic Brand Partnerships.
Previously, she led her consultancy Gemini Entertainment, providing creative leadership and insights across the media ecosystem. As a Creative Consultant to Level Forward, an entertainment company committed to driving industry and economic transformation, she led their partnership with Refinery29's SHATTERBOX film series Executive Producing 5 original shorts. Working with NY Public Radio, she provided strategic leadership on the award-winning WNYC Studios podcast portfolio.
Christina served as CEO of the Water Cooler Group, a marketing agency specializing in media industry marketing. There, she oversaw the company's expansion into new businesses and the integration of data science tools.
As CEO of OWN: Oprah Winfrey Network, she managed all creative, strategy, and operations for the network, leading the network to its successful launch. Christina came to OWN from Viacom Media Networks, where she spent 17 years, beginning as a Production Manager and ultimately leading some of the world's biggest and most valuable media brands.
During her tenure as President of MTV: Music Television, she provided leadership, strategy, and management for MTV, MTV2, mtvU, and mtv.com. She championed and launched MTV Tr3s, a channel celebrating Latino culture and music. During her tenure as President of VH1, she garnered widespread praise for rejuvenating the brand, helming a diverse programming slate, and leading the network to record viewership levels. Christina led the MTV Marketing and On-Air Promotion teams, defining the brand identity, and creating award-winning promotion for series, events and MTV's impact initiatives.
She has been recognized with a variety of industry honors including Multichannel News' "Wonder Women," named to Cable Fax's Most Powerful Women and Influential Minorities lists, and has been included in The Hollywood Reporter "Power100 Women in Entertainment." She received a National Public Service Award from the Academy of Television Arts & Sciences for MTV's "Fight For Your Rights: Protect Yourself" campaign. She serves on the Board of BRIC Arts Media Brooklyn.