Categories

This category rewards companies that have successfully used a compelling content narrative to help bring their corporate strategy, mission or vision to life.

This category rewards companies that have developed and delivered engaging content to build trust and improve or maintain their reputation.

This category rewards companies that have successfully targeted a CSR or sustainability audience with a creative content strategy.

This category rewards companies who have successfully used content to weave a strong narrative throughout their corporate messaging.

This category rewards companies who have successfully used content to educate, inform and communicate with the city and those who influence it.

This category celebrates outstanding storytelling that effectively communicates a brand's values and purpose, inspiring positive change.

This category rewards companies who have stood out in their use of video; either because of the compelling nature of the content or the strategy that lay behind its use.

This category rewards those organisations that have used digital channels to effectively host, promote or create their content.

This category recognises excellence in the use of traditional animation, CGI or stop motion animation and can include the use of GIFs and Flash animation. Entries can comprise work that is entirely animated or where animation comprises only an element of the corporate campaign.

This category rewards companies who have used print content to engage their audiences.

From podcasts to recordings, concerts to audio branding some organisations are effectively using audio. This category rewards companies that have used audio effectively to enhance their corporate storytelling.

This category rewards companies that have used mobile-only or mobile-first content campaigns to channel user engagement.

This category rewards companies that are making their content more engaging through the use of visual tools such as illustration, photography or art.

This category rewards companies that have either used celebrity endorsements or influencer marketing strategies to ensure their content is having greater resonance among their audiences.

This category rewards companies that have used a unique copy style or tone of voice to help audiences recognise brand differentials.

This category rewards companies that have used a corporate blog to reach out and engage with their audiences.

This category rewards companies that have been successful in creating strong and loyal communities through a compelling content strategy. This category is specifically concerned with communities created by an organisation, and can include the internal audience, an organisation's social channel, or other communities created by an organisation's owned channels.

This category rewards companies that have successfully used their content to create a dialogue and engage with an existing external community.

This category rewards companies that have used employee-generated content to drive engagement.

This category rewards companies that have developed successful campaigns and ongoing strategies to encourage and develop external user-generated content.

This category rewards companies that have used content creatively either before, during or after a live online or physical event.

This category rewards companies that have effectively used their own media channels, such as their own publications, events, websites, social channels and others, to engage their stakeholders.

This category rewards companies that have created a strong publication and used content effectively to engage stakeholders. Publications could be for specific audiences, such as employees, investors or regulators or to position an organisation across all stakeholder groups.

This category rewards companies that have created a strong website and used content effectively to engage stakeholders. Publications could be for specific audiences, such as employees, investors or regulators or to position an organisation across all stakeholder groups.

This category rewards companies that have used data effectively, either to create compelling content or to enable a greater efficiency with their content strategy or campaign.

This category rewards companies that have increased their content's efficiency by threading interactivity through their channels. Entries in this category will either enable a further embedding of their existing content through interactivity or produce further content through interactivity.

This category rewards companies that have used social media imaginatively within their content campaigns or strategy. Depending on the number and range of entries this will either be a single category or divided into separate social channels; Facebook, Twitter, Instagram, LinkedIn, messaging channels, other and multiple channels.

This category rewards the outstanding content campaign of 2020.

This category rewards companies that have the most effective attitude to content. Entrants will need to demonstrate an ongoing commitment and understanding of the way content can be used to engage with individual or multiple stakeholder groups.

This category is not entered. This category highlights either individuals or organisations who are deemed by the judges to be the best corporate storytellers.

This is awarded to an organisation for its overall approach to the use of content within its corporate communications. This could be to a single company for its own use of content or to an agency for a consistent approach in advising clients on effective and strategic content communications.

This category is not entered. Judges will decide the winner of this category based on those submissions that have stood out from other categories.